Media Magazine: Green is the New Black

MediaPost's July issue of Media Magazine reports on a few significant green programming developments both online an on-air, which are a reflection of the spending power of earth-conscious consumerism.

Of the media properties mentioned:

>> Discovery recently unveiled plans to rebrand Discovery Home to tilt the 50 million-subscriber network toward green lifestyle programming. The effort includes a $50 million investment in programming on sustainable development, organic lifestyle and healthy living.

>> Scripps Networks introduced several green-centric online series in the late spring on hgtv.com, diyNetwork.com and hgtvPro.com and planned to air a DIY special on energy saving and an HGTV special on environmentally friendly homes.

>> Green media company Lime plans to debut six new Web series in the third quarter, more than doubling its original online shows. Lime also landed Microsoft as an advertiser for a new ad network that sells ads across Lime.com and other eco-friendly sites. Lime had nearly tripled its number of advertisers and quadrupled its ad revenues in the second quarter compared to the fourth quarter of its last fiscal year.